Why We Don’t Use AI In Our Planning Documents

At AFA, we know that the quality of a well-crafted and researched planning document will always capture the nuance and history of your project better than any AI-generated piece of content. We value the expertise and years of experience held within our team, and we’re proud to apply all of those skills to your planning documentation.

CONTACT US

We Are a Quality-First Organisation – That Means No AI-Generated Content

While AI has transformed the way planning information can be accessed and analysed, it cannot replace the expertise, judgement, up-to-date knowledge, and strategic thinking of an experienced senior planning consultant.

At AFA Planning Consultants, quality always comes before speed. That is why we do not use generative AI to write our planning objections, planning statements, appeals, or supporting planning documents. Every report we produce is researched and prepared by our experienced senior planning consultants who understand the complexities of the UK planning system and the importance of presenting accurate, well-reasoned, and site-specific planning advice.

The Gaps in AI Reasoning

Planning is not just about assembling information, as every case will have its own unique planning history, local development plan policies, material considerations, planning constraints, and surrounding context. A successful planning submission requires careful professional judgement and a complete understanding of how local planning authorities interpret and apply planning policy in practice. These are skills that come from years of professional experience, not automated text generation.

As you may already be aware, most AI models are LLM’s (Large Language Models), meaning that they notice patterns in text and digital information to regurgitate to the user. It is important to know that AI doesn’t think, it just presents you with a collection of text from different corners of the internet that it has reasoned to be the most likely to be relevant.

Because of that, it can produce inaccurate information, rely on outdated guidance, misinterpret planning policy, or fail to appreciate the nuances between different local authorities and jurisdictions.

Farm Land and Yard
Barn Image

Due to the fact that it values all sources as equal (a blog post from an unverified source could be held on the same level as information from the council), the chances of it being incorrect have been placed somewhere between 20%-40% in independent studies. In planning, even a small factual error or an incorrect interpretation of policy would weaken a case or, in the worst-case scenario, be grounds for dismissal. Generic content from AI also fails to demonstrate the detailed planning balance that decision-makers expect to see when assessing complex proposals, again weakening your case.

We recognise that our service is not the cheapest option, and we do not aim to compete with businesses offering automated or AI-generated reports at the lowest possible price. Our clients invest in professional expertise because they understand that the quality of a planning submission can have a significant impact on the outcome. Often you have one chance to get it right.

You Can’t Replace Trained Professionals

Our planning officers and inspectors will assess the quality of planning arguments, the relevance of supporting evidence, and the professional reasoning behind every submission, and each of our reports are prepared by experienced consultants who demonstrate a depth of critical analysis and strategic thinking that cannot be replicated through automated content alone. Every document we produce reflects our professional reputation, and we take responsibility for every recommendation, opinion, and conclusion contained within it.
Unlike AI-generated planning advice, every case at AFA Planning Consultants is personally managed by a senior planning consultant with extensive experience working at a senior level within local authority planning departments. Their insider knowledge of planning policy, decision-making processes, and local authority expectations enables us to prepare bespoke planning strategies and reports that are tailored to maximise the prospects of a successful outcome.

Why AI-Generated Content Fails In Planning

Lacks professional judgement

AI can summarise information, but it cannot apply the experience or the critical thinking needed to assess complex development proposals.

Cannot undertake a true site appraisal

Every site has unique physical constraints, planning history, and local context that require professional interpretation.

May rely on incomplete or outdated information

Planning policy changes regularly at both national and local levels, and AI-generated content often overlooks recent policy updates, emerging guidance, or authority-specific requirements.

Can generate inaccurate references

AI systems are capable of producing incorrect citations or referencing guidance that is not applicable to the specific planning circumstances.

Lacks strategic planning expertise

Successful planning, whether for applications or appeals of objections, is more than a collection of facts and requires a carefully developed strategy.

Produces generic rather than bespoke reports

AI often generates broad, template-style content that fails to reflect the unique characteristics of a site, development proposal, or local planning authority's expectations.

Cannot negotiate or exercise professional judgement

Experienced planning consultants know when to adapt a strategy and respond to planning officer feedback that automated systems simply cannot recognise.

No professional accountability

AI does not take responsibility for the advice it provides. At AFA Planning Consultants, every report is prepared and signed off by experienced senior planning professionals who stand behind their work and the advice they give.

Work With An Agency That Values Quality

If you are ready to work with a company that puts quality and its customers first, then it’s time to speak with AFA Planning Consultants. Click below to get in touch and discuss your planning queries.

CONTACT US